BS Business Administration: Marketing Management

Advertising account executives work within advertising or multi-service agencies, acting as a link between clients and the agency. They are responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved. They must understand their clients’ needs and objectives and liaise closely with them throughout campaigns, often on a daily basis. They manage administrative and campaign work and ensure that advertising projects are completed on time and on budget.

Advertising account planners work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience. Jobs will typically be with advertising agencies, or in media advertising departments.

Advertising Art Director ensure that their clients’ desired message and image is conveyed to consumers. They are responsible for the overall visual aspects of an advertising or media campaign and may coordinate the work of other artistic or design staff, such as graphic designers.

As an advertising copywriter, you’ll work alongside an art director within the creative department of an advertising, media or full-service agency. You’ll work with client briefs to conceive, develop and produce effective advertising campaigns. You’ll also work with media planners/buyers and the production department to fully develop the advertising campaign.

Brand Managers are tasked with the success of brands or products. They overall plan, develop and direct marketing efforts to increase the value and performance of a specific brand, service or product. A Brand Manager must focus on developing a brand’s profit and loss performance, image and positioning compared to competitors.

The business advisor is an important part of the business organization who provides superior suggestions and recommendations for amplifying the earnings and financial gains of the organization. He holds a great responsibility of changing the business routine of the organization. He is a professional who possesses a broad knowledge about the workings of a productive organization.

A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization’s marketing and advertising initiatives. Reporting directly to the chief executive officer, the CMO’s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.

Creative directors are the creative leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold. Creative directors plan advertising, oversee the creative process and give guidance to the creative people that work under them. They approve all work created by their staff and often work directly with clients to present that work. Creative directors also follow the latest trends in design, advertising and marketing, help attract clients, and hire creative staff.

Insurance Agents provide service to clients’ changing insurance needs by selling life, health, and disability insurance.

As a market researcher you collect and analyse data, both qualitative and quantitative, and information, such as customer opinions, investment and marketing decisions, and then present it to your clients. The information you provide helps them to make informed political, social and economic decisions.

Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes: planning; advertising; public relations; event organization; product development; distribution; sponsorship; research.

A media buyer purchases advertising space in print, outdoor, broadcast, and online outlets, such as magazines, billboards, radio stations, television stations, and websites. They may work for advertising agencies or individual companies.

Media planners identify which media platforms would best advertise a client’s brand or product. They work within advertising agencies or media planning and buying agencies. They enable their clients to maximize the impact of their advertising campaigns through the use of a range of media.

Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.

Public relations (PR) is about managing reputation. A career in PR involves gaining understanding and support for your clients, as well as trying to influence opinion and behaviour. You’ll use all forms of media and communication to build, maintain and manage the reputation of your clients.

The sales manager sells products by implementing sales plans; supervising sales staff and ensuring the increase in revenue.

Sales account executives create and run promotional marketing campaigns to increase the sales or the use of a product or service. In this role, you would entice customers with a range of strategies, including competitions, samples and coupons, promotions and point-of-sale displays.

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to: deliberate planning and goal setting, development of brand awareness and online reputation, content management, SEO (search engine optimization) and generation of inbound traffic, and cultivation of leads and sales.

Survey researchers use interviews, questionnaires, and focus groups, and conduct their work in-person, by phone or mail or via the Web. They may target a particular group, such as women, or conduct a sample of the overall population. Additional survey researcher duties can include: conducting background research.